Oats Market Size, Share & Trends Analysis Report By Type (Steel-Cut Oats, Rolled Oats, Instant Oats, Oat Groats), By Application (Food & Beverages, Animal Feed, Personal Care, and Others), By Distribution Channel (Direct and Indirect), By Region, And Segment Forecasts, 2023 To 2030

Report Overview

The oats market was valued at 8,148.20 million in 2022 and expected to grow at CAGR of 13.5% over forecast period.

Oats are often perceived as a healthy food choice due to their high fiber content, beta-glucans, and various nutrients. The increasing awareness of health benefits associated with oats consumption has been driving demand.Oats are versatile and can be easily incorporated into various convenient and quick-to-prepare foods, such as instant oatmeal, granola bars, and oat-based snacks. The demand for convenient and healthy food options has driven the use of oats in processed foods.

Oats are naturally gluten-free, and there has been a growing demand for gluten-free products due to an increase in gluten sensitivity and celiac disease awareness. This has expanded the market for oats and oat-based products. Additionally, Oats are a crop that can be grown with relatively lower environmental impact compared to some other grains. The sustainability factor can be appealing to consumers, and consequently, to livestock producers aiming to meet market demands for sustainably sourced animal products.

Oats are considered a functional food because of their potential health benefits. As the trend towards functional foods and beverages continues, the demand for oats and oat-derived ingredients in the food industry is likely to increase.

Application Outlook

Based onapplication, the oats marketis segmented into food & beverages, animal feed, personal care, and others.Animal feed segment accounted for largest share in 2022.Oats are a good source of nutrition for livestock. They provide essential nutrients such as fiber, protein, vitamins, and minerals. Livestock, including horses, cattle, and poultry, benefit from a well-balanced diet that includes oats.

Oats are a valuable energy source for animals. The carbohydrates in oats provide a sustained release of energy, making them an excellent component in feed for animals that require endurance and sustained energy levels. Additionally, oats are often more palatable to animals compared to some other grains. Livestock tends to readily consume oats, which can be beneficial for ensuring that animals consume their required daily nutritional intake.

Regional Outlook

Europe is emerged as leading market for oats market in 2022. Europe has seen a growing emphasis on health and wellness, with consumers increasingly seeking nutritious and wholesome food options. Oats, being recognized for their health benefits, including high fiber content and beta-glucans, have gained popularity as a health-conscious choice.

Furthermore, the trend toward plant-based diets and the demand for gluten-free products have driven the consumption of oats. Oats are naturally gluten-free, making them suitable for individuals with gluten sensitivities. They are also widely used in plant-based products, such as oat milk and plant-based meat alternatives.

The European market has witnessed a rise in the consumption of breakfast cereals, and oats are a common ingredient in many cereals. The convenience and nutritional profile of oats contribute to their popularity as a breakfast option.

Oats Market Report Scope

Oats Market, Report Segmentation

Oats Market, By Type

• Steel-Cut Oats
• Rolled Oats
• Instant Oats
• Oat Groats
• Others

Oats Market, By Application

• Food & Beverages
• Animal Feed
• Personal Care
• Other

Oats Market, By Distribution Channel

• Direct
• Indirect

Oats Market, Regional Outlook

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• Spain
• Russia
• France
• Italy

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

CSA

• Brazil
• Argentina

MEA

• UAE
• Saudi Arabia
• South Africa