Marketing Automation Market Size, Share & Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Cloud), By Business Size, By End Use and Regional Forecasts, 2023 – 2030

Report Overview

The Marketing Automation market was valued at 7.86 Billion in 2022 and expected to grow at CAGR of 8.25% over forecast period.

Customers expect brands to provide tailored experiences and relevant content. Businesses can use marketing automation to segment their audience, target specific client groups, and send personalized communications at scale. To analyze the quality and readiness of leads, marketing automation platforms employ specified criteria, which are frequently based on lead behavior and interaction. Lead source, demographic data, engagement with marketing content, website visits, and interactions with emails or other communication channels are examples of these criteria.

Businesses that use marketing automation gain a competitive advantage by providing more successful marketing campaigns, improving client experiences, and boosting customer loyalty. Marketing automation automates time-consuming operations like email marketing, lead nurturing, and social media publishing. Marketing teams may focus on strategic planning, creative content production, and other high-value tasks by automating these procedures, resulting in greater productivity and efficiency.

The marketing automation software can also tell the assigned sales professional about the new lead and offer pertinent information such as the lead's engagement history, interests, and other pertinent details. This ensures that the salesman is properly prepared to engage with the lead. High adoption of marketing automation due its ability to fuel number of sales lead is expected to foster the market over the forecast period.

Deployment Outlook

Based on Deployment, the marketing automation is segmented into On-premise and Cloud. Cloud segment accounted for largest share in 2022 owing to its wide scalability which allows firms to flexibly modify resources and capabilities based on changing demands. This adaptability allows businesses to scale their marketing activities as they develop and expand. Cloud marketing automation reduces the requirement for large capital investments in hardware and infrastructure. Instead, firms can use a subscription-based model to have access to marketing automation tools and services, lowering capital expenditures and overall costs.

On-premise marketing automation refers to marketing automation software that is installed and run on a company's own servers or data centers, which are located on its physical premises. On-premise marketing automation software is wholly controlled by the company's internal IT team, as opposed to cloud-based marketing automation systems, which are hosted and maintained by third-party service providers over the internet.

Business Size Outlook

Based on Business Size, Marketing Automation market is segmented into small & medium and Large business size. Small & medium accounted for largest market share in 2022. By automating operations such as email campaigns, lead nurturing, and social media scheduling, marketing automation saves time. Small businesses can devote their attention to more important tasks such as strategy development and customer interaction. Marketing automation enables small firms to provide individualized experiences to clients while saving money on human labor. Personalization fosters consumer loyalty and encourages repeat business.

Large firms utilizes marketing automation to segment their diversified consumer base and send customized messages and content to different audience segments. This level of personalization boosts customer engagement and marketing campaign performance.

End-use Outlook

Based on End-use, Marketing Automation market is segmented into  BFSI, healthcare, telecom and IT, manufacturing and others. Telecom and IT accounted for largest market share in 2022.Effective lead creation and nurturing are critical in the highly competitive telecom and IT industries. Businesses can use marketing automation to acquire leads, segment them based on various criteria, and offer customized content to nurture prospects along the sales funnel.

Marketing automation assists healthcare providers send individualized communications to patients based on their health status, preferences, and engagement history. This strengthens the patient-provider relationship and increases patient involvement in their healthcare journey.

Regional Outlook

North America is emerged as leading market for AI market in 2022. North America is at the forefront of digital transformation, with businesses of all sizes embracing technology to improve their bottom lines. Marketing automation is critical to this change because it allows firms to streamline marketing processes and increase productivity. Businesses in North America place a high value on data-driven decision-making. Marketing automation provides businesses with important data and insights into customer behavior, campaign performance, and engagement indicators, allowing them to enhance their marketing strategy based on real-time data.

Europe is expected to be the second-most prominent area in terms of marketing automation market share. Digital technologies are increasingly utilized by European firms to transform their operations and marketing efforts. Marketing automation is crucial to this change because it allows firms to automate and optimize marketing activities. Because of Europe's linguistic diversity, marketing automation technologies must offer multilingual marketing campaigns, allowing for personalized communication in multiple languages.

Marketing Automation Market Report Scope

Global Marketing Automation Market, Report Segmentation

Marketing Automation Market, By Deployment

• On-premise
• Cloud

Marketing Automation Market, By Business Size

• Small & medium
• Large

Marketing Automation Market, By End-Use

• BFSI
• Healthcare
• Telecom and IT
• Manufacturing
• Logistics
• Retail
• Others

Marketing Automation Market, Regional Outlook

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• Spain
• Russia
• France
• Italy

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

CSA

• Brazil
• Argentina

MEA

• UAE
• Saudi Arabia
• South Africa